Responsibilities:
• Assist in formulating strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company and client presence on social media (Twitter, Facebook, Linkedin, Instagram, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc., to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, WebTrends, etc.)

Requirements and skills:
• Proven experience of 6 months to 2 years as Digital Marketing Analyst
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills